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Integration of a store website with marketplaces

For successful sales, you need to present your product on many platforms. Marketplaces will help with this.

Marketplaces are virtual trading platforms where sellers and buyers converge in a single electronic space to exchange goods and services. These digital markets provide unique opportunities for businesses, and most importantly, they expand their audience and help build an active online presence.

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Who is our solution suitable for?

Retail Stores:

helps expand your online presence and attract new customers through popular marketplaces.

Small and large wholesale business:

allows you to effectively offer wholesale products to a wide audience through various sales channels.

Manufacturers and brands:

increases reach and promotes products through popular online platforms.

Startups and small businesses:

provides access to a wide base of consumers without significant investments in marketing.

E-commerce in the service sector:

allows you to provide and promote digital products and services through various platforms.

International Sales:

the opportunity to penetrate foreign markets through popular marketplaces.

Enterprises with a wide range of products:

Simplifies the management of multiple products and orders, enabling more efficient processes.
I want to start a project

You have a website, but you are having problems using it

Employees often make mistakes when placing orders manually.
Regardless of the number of orders, the quality of service of any online store becomes better after integration with marketplaces.

Integration with marketplaces

Integration with marketplaces is the organization of ordered access to your personal account, for example, on Prom.ua, Rozetka, HotLine, Price.ua, Zakupka, Kasta.
After such organization, you can manage trading operations through a single personal account, which optimizes work processes and directly affects efficiency and sales volumes.
Simply put, integration here means the information exchange of goods between two systems using API methods (more on this in our article).
→ This is why you need turnkey integration of your website with marketplaces. We take into account your wishes. We automate and simplify your work!

Potential audience from marketplaces Prom, Rozetka, HotLine, Price.ua, Zakupka, Kasta

In the modern world, online shopping is becoming increasingly popular and convenient. Marketplaces, which bring together buyers and sellers on one platform, play an important role in this process. There are several large marketplaces in Ukraine that stand out for their popularity and variety of offers:

  •  Prom.ua  is one of the largest marketplaces, with a wide range of goods and services. The potential audience of Prom.ua is diverse – from students looking for great deals to businessmen purchasing goods in bulk.
  • Rozetka is not only a marketplace, but also a large chain of retail stores. Its audience includes both online shoppers and those who prefer traditional stores. Among Rozetka’s clients there are many who value reliability and quality. 
  • HotLine is both a marketplace and a price comparison service. HotLine’s audience is those who strive to find the best deals and save money. 
  • Price.ua also specializes in price comparison and is a popular tool for those who value savings. The audience of Price.ua are connoisseurs of convenience and efficiency in finding great deals.
  • Zakupka is a marketplace focused on the B2B segment. Its potential audience is businesses and entrepreneurs looking for reliable suppliers and wholesale offers.
  • Kasta provides access to great deals in the clothing and accessories segment. The target customers are fashionable consumers looking for stylish items at affordable prices.

In general, the potential audience of marketplaces in Ukraine is diverse. Marketplaces offer a wide variety of products and services, and their success depends on their ability to attract and retain a wide variety of customers.

Why integration with marketplaces?

All these factors combine to create a convenient and attractive online shopping environment.

Marketplaces bring together many sellers, providing buyers with a huge selection of goods and services on one platform.
Users can shop from the comfort of their home simply by using the Internet. The process of searching, ordering and paying is convenient and fast.
Many marketplaces offer secure online payment systems, giving shoppers peace of mind that their finances are protected.
A single personal account on the marketplace simplifies order management, delivery tracking and interaction with sellers.
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Integration of a store website with marketplaces is

A strategically important step for many online retailers. It allows them to expand their product range, increase their audience reach and improve overall brand visibility. Several cases when it is worth considering integrating a store website with marketplaces:

In what cases is it worth integrating a store website with marketplaces?

Expansion of the product range:
integration with marketplaces allows the store to offer a wide range of products, even if it has limited resources or purchasing capabilities. A store can add products from other sellers on the marketplace, thereby expanding its catalog and attracting more customers.
Increasing audience reach:
Marketplaces often have a huge base of users and visitors. Integration with popular platforms will allow the store to reach a wide audience and find a new target audience.
Improving brand visibility:
presence on marketplaces can significantly improve brand visibility. This is because marketplaces typically rank highly in search engines, and the store's products may appear in search results on the marketplace platform.
Saving time and resources:
Integration with marketplaces can make it easier to manage inventory, orders, and shipping. The store will not have to develop and maintain its own management systems, since these functions are usually already provided by marketplaces.
Increased competitiveness:
In the world of online trading, competition is always prohibitive. Integration with marketplaces will help the store stand out from its competitors and attract more attention from customers.
Omnichannel strategy support:
Marketplace integration is an integral part of an omnichannel strategy. Your store becomes more flexible and efficient, and you attract customers from a variety of sources.

At the same time, it is important to choose suitable marketplaces and carefully plan integration taking into account the characteristics of the business and the needs of the target audience.

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Benefits of API integration

Expansion of the product range:
integration with marketplaces allows the store to significantly expand its assortment by offering products that are available on these sites.
Process automation:
using APIs to interact with marketplaces ensures the automation of many business processes. For example, updating information about products, managing orders, tracking delivery statuses and much more, which will significantly save staff time and effort.
Single point of control:
integration with marketplaces allows you to manage all operations from a single interface. This simplifies work with different sites and reduces the likelihood of errors associated with manual data entry.
Increasing visibility and attracting new clients:
presence on popular marketplaces increases the visibility of the store and its products. Potential buyers can find the products they need when browsing marketplaces, which will help attract new audiences.
Optimization of pricing policy:
integration with marketplaces allows you to automatically update product prices depending on the competitive environment. This will help maintain competitiveness and optimize pricing strategies.
Improving customer experience:
Thanks to automated processes and a wider range of products, customers are more satisfied with your service. The more comfortable the purchasing process is, the more likely it is that the person will come back and buy something else from you next time.
Effective inventory management:
and finally, integration with marketplaces allows you to effectively manage inventory by automatically updating information about product availability.


Our task is to efficiently integrate your website with marketplaces, but at the same time we do not work with all projects in a row.

When do we not take on a project?

  • We do not provide integration services for websites that violate the laws of Ukraine or distribute content that calls for national, racial or religious discrimination.
  • We also do not engage in projects dedicated to eroticism, financial pyramids, fraud and fraud, as well as containing materials that contradict the norms of public morality.
  • We do not support projects that distribute unlicensed products, including software, media content and other materials that violate copyrights and license agreements

Have accumulated experience in the following industries

Food industry
Construction and repair
Automotive industry
Light industry
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We are often asked

How it works?

Sellers post their products on the online platform, and buyers choose what they need. When someone buys something, the seller ships the item and all the payment and feedback processes go through this online marketplace.

Such markets facilitate interactions between sellers and buyers, making online shopping easier and safer.

Why is it worth ordering integration of your store website with marketplaces from us?

✓ Integration with marketplaces will allow your store to find new customers.
✓ Automate many processes: product information, order management, price synchronization and product availability.
✓ Increase your sales as your product range becomes available to a wider audience.
✓ Integration with marketplaces eliminates the need for manual data entry and reduces the risk of errors.

So, integration with marketplaces will significantly improve the functionality and efficiency of your store, and you will open up new opportunities for business growth and development.

When do we not take on a project?

Our task is to efficiently integrate your website with marketplaces, but at the same time we do not work with all projects in a row.

We do not provide integration services for websites that violate the laws of Ukraine or distribute content that calls for national, racial or religious discrimination.

We also do not engage in projects dedicated to eroticism, financial pyramids, fraud and fraud, as well as containing materials that contradict the norms of public morality.

We do not support projects that distribute unlicensed products, including software, media content and other materials that violate copyrights and license agreements

What does integrating a store website with marketplaces provide?

Presence on well-known marketplaces will also strengthen consumer trust in your store, since buyers often prefer to buy on well-known and trusted platforms.

Integration with marketplaces will contribute to more efficient trading in the online environment and improve the competitiveness of the store.

How will we work with you?

We meet the team and analyze the project. First of all, we study the project and analyze the possibility of its integration with marketplaces. We determine on which marketplaces we will place your products.

We agree on the terms of reference. We clarify the details and agree with you on the terms of reference with the tasks, deadlines and cost of the work specified in it.

Registration and authentication. We register on the selected marketplaces and go through the authentication process.

Gaining access to the API. If the marketplace provides an API, we will have access to it. The API will ensure the exchange of data between your website and the marketplace platform.

Website integration. We configure appropriate integrations for your website.

Synchronization of products and descriptions. We upload information about your products to the marketplace, including photos, descriptions, prices and characteristics.

Order management. We set up a system for automatic exchange of order data between your website and the marketplace.

Payment and delivery processing. We resolve issues related to payment processing and delivery. It is important to ensure that the processes meet the requirements of the marketplace.

Testing. We carry out integration testing to check if everything works correctly.

Launch and monitoring. We launch the integration in production mode and monitor the work. We pay attention to updates to the marketplace API and make the necessary changes if necessary.

How does the integration of a store website with marketplaces occur when using the API method?

Let us explain clearly and simply:

An API method when integrating a store website with marketplaces is like a command that the store site sends to the marketplace to perform a certain action.

In other words, it is a special request that a store sends to the marketplace platform to add or update products, manage orders, receive sales information, and so on.

These methods provide a kind of “instructions” for the exchange of data between the store and the marketplace, making the integration efficient and automated.
Let's look at how integration occurs and what main steps are included in this process:

Gaining access to the marketplace API: First of all, you need to access the API of the specific marketplace with which you want to integrate your store. It usually requires registering your app on the marketplace platform and obtaining an API key.
Store API Development: Create an API in your store that will allow you to exchange data with the marketplace. This interface must support standard data transfer protocols - RESTful API.
Authentication and Authorization: Securing the integration process through authentication and authorization mechanisms. This includes the use of access keys, tokens or other methods provided by the marketplace.
Synchronization of products and prices: now comes the stage of transferring information about products, their descriptions, images and prices from your website to the marketplace.
Order processing: receiving and processing orders coming from the marketplace. This includes automatically updating order statuses, notifying customers, and transferring order information to the store system.
Inventory management: Synchronize inventory between your store and marketplace to prevent stock-out issues.
Updating sales information: transferring sales data from the marketplace to the store system for accounting and analysis.
Monitoring and maintenance: regular monitoring of integration, handling possible errors, updating API requests in case of changes in marketplace requirements.

Integrating a store website with marketplaces via API is, of course, a complex but important process for effectively managing online sales.

Automated data exchange will improve your business productivity, ensure accurate information and improve customer service.

You don’t have to do the integration yourself—delegate this task to us, a professional team with extensive experience!

Additionally: creating a product feed for marketplaces

What else should you know before entering marketplaces?

To effectively present their product range on various marketplaces, business owners need to use a tool called a “product feed.”
A product feed (or product catalog) is a structured set of data describing the products or services that a company offers for sale.

Product feed structure:

Name of product.
Description of the product, including its features and benefits.
The category the product belongs to.
Photos of goods.
Product price and any existing discounts.
Additional costs (shipping, taxes, etc.).
Information about whether the product is in stock.
Technical parameters that may be important to buyers.
Indication of the brand and/or manufacturer of the product.

How to create a product feed?

Step 1: Identifying marketplace requirements. The first and most important step in creating a product feed is to study the requirements of specific marketplaces where you plan to place products. Each marketplace may have its own unique standards for presenting product information. It is the business's responsibility to comply with these requirements.

Step 2: collecting and structuring data. After determining the requirements of marketplaces, it is necessary to collect and structure data about the products. This involves creating a database containing information about each product, its characteristics, images, prices and availability. Structured data facilitates the process of updating and maintaining a product feed.

Step 3: creating a product feed in accordance with marketplace formats. The next stage is creating a product feed in accordance with the format requirements of marketplaces. Data is converted into XML, CSV or other formats, as well as fields are configured based on the requirements of each specific marketplace.

Step 4: Automate the feed update process. Updating your product feed is a continuous process. Businesses need to ensure automation of this process in order to quickly respond to changes in the range, prices or availability of goods.

Thanks to a product feed, a business can centrally manage information about products, avoiding duplication of data.

Want to discuss your project? Contact us!

We modernize, improve and accelerate your business. We help turn it into an effective sales tool. Our special approach and experience helps us with this.

What is integration with marketplaces?

Website integration with marketplaces is the process of combining your online store or website with online markets (marketplaces) to automate the exchange of information about products, orders, inventory and other important data.

How to set up integration and what systems does it work with?

To set up the integration of a store website with marketplaces, specialized platforms for sales management are used: Shopify, Magento, WooCommerce and others.

The integration process usually includes:

Registering on the marketplace and receiving API keys.
Installing the appropriate plugin or application on your website.
Setting up the connection, entering API keys and specifying synchronization parameters.
Selecting products to place on the marketplace and setting prices and availability

Who is suitable for integration with marketplaces?

For retail stores: increases product visibility and attracts new customers through popular online platforms.
For product manufacturers: allows them to promote their products through various channels and find a wide target audience.
E-commerce: Enables multi-channel sales.
Dropshipping: Makes it easier to manage product sales without the need for physical storage and shipping.
Small and medium-sized businesses: allows you to expand your business without investing significant resources in developing your platform.
Authors and artists: allows you to sell your works on popular platforms, increasing the chances of sales.

How much does integration with marketplaces cost?

The cost of integrating a store website with marketplaces depends on several factors, including the complexity of the integration, the number of marketplaces that need to be integrated with, the technologies used, the amount of data, and the required functionality.

To get an accurate cost estimate, it is better to contact our specialists.

What determines the price of integration with marketplaces?

From the complexity of integration, functional requirements, volume of data, selected technologies and specifics of the marketplace.

The more functionality and features you want to integrate, the higher the cost. For example, if you need to synchronize products, prices, orders and other data.

Also, all marketplaces have their own integration requirements. For example, there may be additional requirements for security, authentication and other parameters, and such nuances are also important to take into account when determining the cost of work.

We are proud to work with companies that strive to be one step ahead of the market

We have experience working with clients in the field of B2B and B2C services.

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