Podhodit — site support service.

Website microdata implementing
based on Schema.org or Open Graph

We mark up any detail or passage of text using Schema.org, create a full-fledged announcement when publishing a link to your website in social networks based on Open Graph. We improve the SEO indicators of your web resource and help to raise its position in the search results.

Discuss the cooperation

Who is our solution for?

For landing pages

If you have got a standard online shop with product cards, use microdata based on popular formats Schema.org or Open Graph.

For blogs and news portals

If you run a blog or own a news site, then microdata based on Open Graph is suitable for creating a preview of it in social networks or messenger.

For any type of online platforms

If you want to attract additional attention to your online resource, use microdata.
I want to launch the project

You have the website, but there are problems while working with it

Self-marking the code with tags takes a lot of time and may lead to errors, which prevents the website from reaching the TOP.
Professional implementation of microdata is a way that improves the scanning of your website by search engines.

In what cases it is worth to implement the microdata for the website based on Schema.org or Open Graph?

There are any images, photographs, articles, cards of goods (services and offers), videos, contacts of the organization on your website.
There is a "Share on social networks" button on your website.
As a result of microdata implementation based on Schema.org or Open Graph, it would be better for understanding the content of the web pages for searching robots, and it will help them to rank the platform higher.

What approach for Schema.org or Open Graph microdata implementation do we use?

We do not start implementing microdata for a site based on Schema.org or Open Graph immediately, but after studying the project and discussing possible ways of solving this problem. Only after that our specialists would start working on your project.

Why it is worth to order the Schema.org or Open Graph microdata implementation from us?

It’s easy to see the advantages of the professional implementation of microdata based on Schema.org or Open Graph:


Improving the visual attraction of a snippet in search results.
Traffic growth.
Increasing the website's click-through rate.
Improving the behavioral indicators of a web resource.
I want to discuss my project

What does the microdata based on Schema.org or Open Graph customization for the website provide?

Information on a website with Schema.org or Open Graph microdata implemented on it becomes more understandable and structured in search results, which attracts more visitors. This increases the position of the resource in the search results.


How we are going to work with you?

We meet the team and analyze the project
At first, we are studying the project and analyzing the possibility of implementing the microdata to the website based on Schema.org or Open Graph.
We agree on the terms of reference
We clarify the details and agree on the terms of reference with terms, tasks, and cost of a project.
We determine the key content
We decide on what will be marked on the website exactly (articles, pictures, bread crumbs, article rating, etc.)
We form a microdata template
The template is generated as finished microdata.
We transfer the template to the website
After proper preparation, we transfer the generated template to a real website.
We implement microdata to the template
We embed the microdata in the template one time (for articles) or write it manually (for each video).
We provide the perception of microdata by search engines
For the correct perception of Google and Yandex microdata, we add special parameters to the HTML document tag.
We are checking the validation of microdata
We check the correction of any type of microdata with special services.
We are giving you the final result
As a result of the work performed, you get your site for use with microdata implemented on it.

We are helping to solve the business tasks effectively

We give the menu of your website an attractive appearance, making it easier for search engines to extract and process information. Because the menu of your site becomes more attractive, the number of visitors to the resource increases. This leads to an increase in the number of your customers and the income from your activities.


We strive to optimize your website microdata implementation based on Schema.org or Open Graph as much as possible within the capabilities available to us. But at the same time, we don’t work with all projects.


Possible to implement
  • microdata customization based on Schema.org or Open Graph to the website of any complexity, except for a few restrictions.

We won't implement microdata based on Schema.org or Open Graph to websites that are
  • violating the laws of Ukraine;

  • devoting to erotics, financial pyramids;

  • distributing unlicenced products.

We gained experience in these branches

Food industry
Construction and repair
Automotive industry
Light industry
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We are often asked

What is Schema.org microdata?

Microdata Schema.org is a language (dictionary) using of which allows you to mark up the pages of a standard website using HTML tags in such a way that they are understandable to various search engines Google, Yandex, Mail.ru, Rambler, etc. Schema.org is the most popular microdata on the Internet.

What is Open Graph microdata?

Microdata Open Graph is a special markup created by Facebook that provides you to present social media announcement links in a more attractive way. Using it, you can add a picture to the announcement and make a beautiful frame.

How to check if there is microdata on a website, on Google and Yandex?

To make sure that there is microdata on the website, use special tools before uploading the result to the website - validators: Structured Data Testing Tool by Google and microdata validator by Yandex.

The Google validator can check the correctness of microdata in two ways:

  1. By directly pasting HTML code to find the correct microdata variant and then transfer it to a real website.
  2. By pasting the URL of the web page you want to check - after adding the microdata to the site.
How to add the Schema.org microdata to website pages?

To add microdata to website pages you should perform following steps:

  1. Decide what should be marked on the website.
  2. Form a microdata template correctly.
  3. Transfer template to a real website.
How to customize Open Graph microdata on popular CMS quickly?

There are several ways to customize the Open Graph microdata on the WordPress website quickly:

  1. Use finished solutions.
  2. Use appropriate meta tags into HTML code.

There are special modules and plugins for automatic customization of Open Graph microdata on Bitrix that must be downloaded.

Simple Open Graph microdata customization on the Opencart website can be performed using the Open Graph Meta plugin.

How much does it cost microdata implementation based on Schema.org or Open Graph?

The cost of implementing microdata based on Schema.org or Open Graph depends on the characteristics of the website and the personal desires of the customer, therefore it is calculated in each case individually.

How to order the microdata implementation based on Schema.org or Open Graph?

To order the microdata implementation based on Schema.org or Open Graph of the website you need to tell us about your wishes and set us clear tasks. After that we:

  • Make an audit of the website.
  • Draw up a working plan following the tasks set.
  • Estimate the complexity of the work and, based on the estimate, we set the terms for solving problems and the cost of the service.
  • Test the website and its extensions for stable operation. After that, we will send you the final result.

We proud of working with companies that strive to stay one step ahead of the market

We have got experience in cooperating with customers from B2B and B2C service branches.

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